What Type of Content Should I Post on LinkedIn to Attract Recruiters?

Nowadays, there are countless social media platforms, and LinkedIn is one of them. However, this platform has a professional focus and is specifically used for professional/business networking, job searching, career/business advancement, and recruiting new talent. If you're starting in the professional world, are an entrepreneur, want to shift your career focus, are job hunting, or simply want to improve your networking, it’s essential to know how to make the most out of LinkedIn. One key aspect is the content you publish on this platform. The content you share will be seen by your network, influence what the algorithm shows you, and play a crucial role in attracting recruiters during your job search.

 In this blog, we’ll give you tips on how to post content that enhances your profile and grabs the attention of recruiters. To achieve this, it’s important to focus on:

1. Acknowledgment and Sharing

The first thing to keep in mind is that all the content you share, follow, create, or comment on should be related to your area of expertise or work.
To start navigating the world of LinkedIn content, it’s recommended to begin by sharing and recommending already-existing content that aligns with your interests in your professional field.
To generate more attention within your network and based on the principle of reciprocity, don’t forget to congratulate others on their achievements and share job openings or opportunities with someone in your network who may benefit from or be interested in them.

2. Personal Reflections and Experiences

When sharing posts, consider adding your reflections, ideas, or experiences within that same post.
Share personal stories of overcoming challenges. These could be about the obstacles you overcame in your career or education to achieve your goals.
When sharing specific posts related to your professional knowledge, make sure the text you add demonstrates your understanding and critical thinking in the subject matter.

3. Achievements, Certifications, and Opinions on Industry Trends

It’s advisable to share your certifications and professional milestones to showcase your commitment to growth, determination, and interest in your field.
Join relevant and interest-specific groups in your area of expertise. You can also explore hashtags to find more information about groups or trending topics related to your career.
Engage with the content they post, and also share relevant trends related to your work or profession.

4. Publishing Your Original Content

Observe trends and how others create content, and adapt these practices to your posts. Start building a strategy for your personal LinkedIn brand.
When writing your post, be concise and clear with your ideas. Make sure your first lines are engaging to grab the audience’s attention.
Consistency is key—try to post at least twice a week. It’s best to publish your posts during LinkedIn’s golden hours: Tuesdays, Wednesdays, and Thursdays, in the mornings between 8 a.m. and 10 a.m., around noon at 1 p.m., and the evenings from 5 p.m. to 6 p.m.

Having and maintaining an optimized LinkedIn profile will help you attract recruiters and stay relevant among professionals in your area of expertise. To get started, it can be very helpful to receive feedback on your current LinkedIn profile. You can seek guidance from a career coach or professional recruiter who can help you identify pain points and provide strategies to address them on your LinkedIn profile. Additionally, a coach can guide you in creating a professional LinkedIn strategy to remain relevant in your industry and expand your network. At Hunter&Talent Solutions, we have the right professionals to help you optimize your LinkedIn profile. Learn more about us here.